Surrealist Film Festival
Surrealism was the first literary and artistic movement to become seriously associated with cinema. Surrealist film is a modernist approach to film theory, criticism, and production. Its origins begin in Paris predominantly in the 1920s, with experimentation beginning in the mid 1910s. Surrealist cinema is characterized by contrast, juxtapositions, the rejection of dramatic psychology, and a frequent use of shocking imagery.
This film festival is a week-long celebration of 100 years of Surrealist film, of visionary work, rejection of status quo, and the progression of Surrealist approach to modern film making. The Surrealist Film Festival has cultivated a list of at least 1 film from each decade of the last century that best represents the Surrealist movement.
Inspired by the disdain for rationalism and the common mirror motif, the out-of-home ad campaign was designed backwards. Intended to be placed next to mirrors or reflective surfaces, the posters would then be legible by reading through the mirror. The negative language used is derived from Surrealist painter René Magritte's "The Treachery of Images"—a nod to metamessaging. The language therefore implies that the opposite is true—that this is, in fact, a festival.
The attendees of the Surrealist Film Festival would receive a welcome packet in the mail with their tickets, a schedule of events booklet, and informational collateral welcoming the attendees to the festival.
Schedule of Events
The schedule of events booklet provides basic information such as show dates, times, and locations, as well as a more in-depth synopsis of each film. Surrealist imagery is outlandish, perplexing, and even uncanny, as it is meant to jolt the viewer out of their comforting assumptions. The brand uses purely black and white to speak to the strong contrast and juxtapositions in Surrealism, as well as to let the imagery of the films speak for themselves, without color or language detracting from their peculiarity.
The festival shows the films in chronological order to show the progression of Surrealism over time, and how it has inspired contemporary film. The schedule of events book includes the years along the bottom of the page to serve as a timeline as you leaf through the pages.