The Lumière Brothers were French inventors and pioneering manufacturers of photographic equipment who devised an early motion-picture camera and projector called the "cinèmatographe." By perforating film backing paper, they allowed the film to move through the camera more efficiently, which ultimately resulted in motion pictures. Following their success, they patented a color photographic process in 1903, the “autochrome lumière,” which entered the market in 1907. Following their color film creation, they developed the color plate, which commercialized color photography, making it accessible to the everyday photographer. Throughout the 20th century, the Lumière name began to disappear from the marketplace, as the two brothers failed to stay contemporary with their brand.
The present-day Lumière Film is a revival of a long-lost professional quality film, steeped in rich history, that maintains a contemporary brand identity and appeals to the present-day creative and fine art photographer.
Lumière's grid pattern is taken from the compositional rule of thirds and is expanded into a full grid pattern. The compositional rule of thirds is a general rule of thumb for creating interesting and balanced images. The rule is applied by aligning a subject with the guide lines and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section. This pattern is applied primarily on the film roll paper backing and the inside of packaging.
Color Negative Film
Black & White Negative Film
The film backing on 120mm film is imperative for guiding the user through their use of film. Unlike many 35mm cameras that wind themselves, medium format cameras leave the user responsible for winding their own film. The patterns on the back of the paper function as a way to tell the user where in the roll of film they are, when a new frame begins and ends, and when the roll is finished or exposed.
Light Meter App
Lumière reaffirms itself as a contemporary brand by extending itself beyond purely analog film with its mobile light meter app. The Lumière Light Meter app was designed to achieve the most accurate camera settings based on the light available using the camera on your phone. The interface allows you to choose one or two of three settings, and automatically adjusts the other setting for optimal settings. The app allows you to save settings to refer back to later. A grid is placed on the camera area for compositional purposes based on the rule of thirds.